Any marketing plan must include email marketing. Due to smartphones and other contemporary technologies, individuals frequently check their mailbox throughout the day. 44% of Americans and Canadians check their emails once to three times every day, according to Magnetic. This means that different people will get the chance to see your email campaign.
The average return on investment for email marketing initiatives is 3,800%, or $38 for every $1, according to the Data & Marketing Association.
Email marketing is a type of digital marketing that uses emails to advertise goods and services to both present and future clients. It's essential for promoting brand recognition, increasing sales, and fostering client loyalty.
Email marketing may be a dying art, but it is still effective. It consistently provides some of the greatest ROI (return on investment) per dollar invested when compared to marketing platforms like SMS and social media.
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With email marketing automation tools, we create emails in such a way that it reaches your targeted audience with your message at the time you want it - without doing the hard work every time.
Our talented developers are determined to help you out with email for business communication. By understanding the requirements, we construct emails that are not misunderstood and develop strategies that ensure emails are clear, effective, and successful.
By employing the latest email marketing software and developing email marketing strategies, we deploy the best tools to push notifications to the targeted audience and monitor success.
We take a holistic approach to integrate email marketing with other marketing tools in media to deliver a unified message across all marketing channels.
We create a well-rounded strategy for email campaigns to connect you with your audience, promote your brand, and increase sales.
We also deploy the perfect tools to track metrics that deal with email delivery, engagement, and conversions. This helps to draw valuable insights, optimize, and strategize for better performance.
Hire a Email Marketing Expert
Hire NowOur design process follows a proven approach. We begin with a deep understanding of your needs and create a planning template.
The first step in developing a successful email marketing plan is identifying the goal behind this plan. You'll probably have many objectives so you will need different strategies for your email marketing. In addition, defining your goals will clear up what's to do and what's to not, as your message should be straight to the point. Goals might look like: Drive product purchases, Build brand awareness or engage your customers.
The second step is target market analysis, where we dive into analysing and researching your target audience. Understanding the audience will help us customise our message to fit what they want to hear. This process is made by research followed by creating personas that act as a sample of your audience then extracting the motives for these personas to choose your product or service.
The next step is selecting an email marketing service provider. This service will help you collect and analyse data related to the customer's interaction with your emails.
Later, we will select the email marketing strategy that will fit best your goal eg: If you are looking to increase conversion rates a discount email you can choose discount emails, while if you want to increase engagement a newsletter can be a good email market strategy choice.
Finally we handle tracking and testing your email results and all the insights gathered.
