Any marketing plan must include email marketing. Due to smartphones and other contemporary technologies, individuals frequently check their mailbox throughout the day. 44% of Americans and Canadians check their emails once to three times every day, according to Magnetic. This means that different people will get the chance to see your email campaign.
The average return on investment for email marketing initiatives is 3,800%, or $38 for every $1, according to the Data & Marketing Association.
Email marketing is a type of digital marketing that uses emails to advertise goods and services to both present and future clients. It's essential for promoting brand recognition, increasing sales, and fostering client loyalty.
Email marketing may be a dying art, but it is still effective. It consistently provides some of the greatest ROI (return on investment) per dollar invested when compared to marketing platforms like SMS and social media.Request A Quote
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Our design process follows a proven approach. We begin with a deep understanding of your needs and create a planning template.
The first step in developing a successful email marketing plan is identifying the goal behind this plan. You'll probably have many objectives so you will need different strategies for your email marketing. In addition, defining your goals will clear up what's to do and what's to not, as your message should be straight to the point. Goals might look like: Drive product purchases, Build brand awareness or engage your customers.
The second step is target market analysis, where we dive into analysing and researching your target audience. Understanding the audience will help us customise our message to fit what they want to hear. This process is made by research followed by creating personas that act as a sample of your audience then extracting the motives for these personas to choose your product or service.
The next step is selecting an email marketing service provider. This service will help you collect and analyse data related to the customer's interaction with your emails.
Later, we will select the email marketing strategy that will fit best your goal eg: If you are looking to increase conversion rates a discount email you can choose discount emails, while if you want to increase engagement a newsletter can be a good email market strategy choice.
Finally we handle tracking and testing your email results and all the insights gathered.